Does your website really work the way you would want it to? When it concerns digital marketing, sites are major sellers. But the problem is, there's no way of knowing how effective your website is without actually having a in-depth analysis of the site. And the last thing you desire is to lose your marketing cash on a website that isn't working, or worse, works badly!

In order to attract your target audience, it takes more than just throwing up a good looking site. You need to offer them with an experience that is not only captivating, however also effective. A site heatmap tracking tool permits you to do simply that. Here we take a look, at what it is, how it works, and how we can improve upon it.

Heatmap Tracking is an advanced site analytics tool that has actually been produced to help organizations get a total insight into website visitor behaviour. The tool is designed to assist track all aspects of website analytics, with functions like heatmaps, click tracking, scroll tracking, mouse tracking and keyboard tracking.



The HeatMap Tracking Service records visitors in real-time and analyzes their every move on the site, offering accurate visitor heat maps, user-behavior & conversion optimization for much better user-experience, engagement and sales.

HeatMap Tracking works by immediately added a JS code to site, include a cookie on each and every visitor's computer system, enabling them to be recorded as they connect with the site. Each visitor's session is recorded, consisting of every mouse movement, scroll, click and keystroke, along with heatmaps of their activity as they browse the web page.

Site Heatmap Tracking works by tracking every visitor who goes to the site, producing real-time heat maps and user habits maps. The heatmaps show exactly what each visitor did, where they clicked, how far they scrolled, and when they left the page. The recordings enable website owners to enjoy visitors as they click, scroll, type, and navigate the site, to see what key actions they are taking, and where they invest the most time. This allows users to see where the visitors stop scrolling, where their mouse relocations, and where people click, exposing the exact points where users lose interest and leave.

Site owners can instantly see when, where and why they leave the page. Owners can determine exactly which parts of the page turn them off. They can even see where the visitors look prior to moving on. The unlimited information collected by HeatMap Tracking permits owners to then fix any issue and optimize the site to attain a maximum conversion rate.

HeatMap Tracking permits you to capture info that's not possible with traditional analytics tools like Google Analytics, which only reveal the user's behaviour on one page of the website at a time.

For more information click here - What as a Heatmap